Welcome!

These are exciting times! Continued advancements in computer technology have changed customer expectations in every market. Big business or small, for-profit or nonprofit, local market services or products from around the world — you need to understand how to best leverage this technology to reach your customers wherever they are and whenever they are searching online.

Business Development & Marketing
After spending more than 20 years in marketing and business development for leading International brands, I'm glad to be putting this experience to use for a variety of small and mid-sized organizations. The principals are identical. Regardless of size, every organization has target customer groups in mind. Your challenge is to find the most effective means of communicating your message to each group in order to attract and retain qualified customers in a crowded market.

Through my employment and consulting roles, I have helped numerous organizations achieve their marketing and business objectives. My strength is working with technology-oriented products and services, combined with an understanding of sales and marketing fundamentals is well suited for any market — direct-to-consumer or business-to-business.

Genealogy & Family History
Although I continue to work with clients in many different markets, my unique blend of professional business and marketing experience combined with a long-standing personal passion for genealogy have helped me develop a specialty in serving organizations creating family history products and services. Since 1998, I have been been fortunate to work for or with several of the leading worldwide providers of genealogy content, products, and services. My expertise and in-depth familiarity with the different customer segments in this market are recognized regularly by both the media and my peers.

No matter what area of interest led you to this Web site, I hope you find something of value.

Dan Lynch

This site was created for your convenience, but I'm more than happy to hear from you. Please feel free to contact me to discuss your interests in marketing, business development or genealogy and family history.



   Related Topics
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